HLAGH October Membership Meeting: James Petrick on Hospitality Management

Jim’s research focuses on applying marketing and psychology principles in the context of tourism services.  His research has been concentrated on understanding tourists’ purchase behaviors, to assist in properly marketing to them as well as the physiological effects travel has on the tourist.  His Tourism Marketing Lab currently consists of 12 students (7 Ph.D. and 5 M.S.) and is likely the largest and most productive of its type in North America.